Wednesday, May 13, 2009

Understanding digital inequality:comparing continued use behavioral models of the socio-economically advantaged & disadvantaged

Hsieh, Rai & Keil

How did computer use differ between disadvantaged (low-income) and advantaged (high-income) groups in this study?

-Hedonic outcomes were more influential for the disadvantaged than the advantaged (111).
-Personal network exposure was stronger for the advantaged than the disadvantaged (112).
-Perceived behavioral control, self efficacy, and availability only affected behavioral intention for the disadvantaged. Disadvantaged individuals still need to deal with psychological and material barriers that are not directly addressed by technology center interventions (112).
-The advantaged had a higher level of PC ownership than the disadvantaged (112).

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